What Blocks our Empathy in the Design Thinking Process?
Empathy is the foundation of the whole Design Thinking process. Putting ourselves in someone else’s shoes enhances our ability to receive and process information, which helps us understand how other...
View ArticleBuilding Product in a Post-GDPR World
It’s GDPR week! Keep Calm and Manage Data Responsibly! I’m not going to go into an exhaustive breakdown of exactly what GDPR is, as there are plenty of other perfectly good posts about that. I’m also...
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If you Love Design, it’s Time to Stop Liking it
The team casually assembles for the routine design critique. Stakeholders from the business and development teams join members of the design team as they prepare to review the latest concept designs...
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5 Lessons in Designing Physical Products for Software Product Managers
In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical...
View ArticleManaging Manufactured Products: Preparing to Launch
In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. You can read his earlier posts here and here. During development...
View ArticleCustomer Obsession
I have been the CPO/VP of Product for four startups as they scaled to thousands of employees. Because of these experiences – and the many challenges of growth – I’ve become obsessed with different...
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First, Do No Harm by Mariah Hay
Product managers are problem finders and problem solvers. But what happens when we become problem creators? In her talk from #mtpcon San Francisco, Mariah Hay, VP of Product at Pluralsight, challenges...
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Mobile Second: When Desktop is the Right Platform to Focus on First
In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. As we all know, there’s been a massive shift toward mobile-first product design since then....
View ArticleLaunching a Multi-Sided Marketplace? Why Design Sprints are Essential
More and more enterprise businesses have embraced multi-sided marketplaces to extend existing business models and explore new territories for growth. For example, in 2009, Walmart launched its own...
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How to Create a Product Strategy Without a Clear Company Strategy
Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your...
View ArticleAre you Segmenting Your A/B Test Results?
How often do we hear people say: “Version A won, so our users like this one more!” But their assumption is misleading. It illustrates perfectly why quantitative and qualitative testing (and research)...
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Lost in Translation – how do you Localize Your Product for International Growth?
Have you ever opened up an exciting new app, but instead of being asked to “Sign up” you saw “რეგისტრაცია”? Maybe you’ve received a confirmation email saying “Th□nks you for you reg□ster. Conf□rm□ng...
View ArticleWhy Simply “Allowing” Mistakes is a Dead-end for Agile Companies
Managing culture can quickly become one of the most complex challenges for companies that seek to scale agile practices. If self-organization and continuous improvement aren’t already tricky enough in...
View ArticleThe World is Colorful, so why Shouldn’t our Users be? by Mirja Bester
Modern corporate culture is slowly coming to understand the benefits of highly diverse teams, stretching from gender to personality types. But where does product management stand with embracing that...
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Why is it so Hard to Lean Test?
The Mind the Product Training curriculum is written in collaboration with dozens of expert product managers from countries and companies around the world. One the most consistent and frequent lessons...
View ArticleAn Ethical Sanity Check: What Would Trolls Do?
As a teenager in the 90s in the US Bible Belt, you didn’t have to look far to find someone wearing an iconic bracelet with 4 simple letters: WWJD. This was meant to remind Christian youth to constantly...
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Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy
Netflix’s Friends (Born 2004, died 2010) I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. I often highlight that half...
View ArticleUsing Psychology to Supercharge Your Products by Joe Leech
In this #mtpcon London talk, Joe Leech shows us how, in order to design products that people love, we need to create experiences that fit into what people’s existing mental models predict for them....
View ArticleSame but Different: Launching Products at an Established Company
There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here). But what if you don’t work for a startup? Is the process different if...
View ArticleWhat is it Like to Hold Google in Your Hand? by Ivy Ross
Google’s aim is to organise the world’s information and make it universally useful. From this original mission it has moved to making hardware such as Google Home. In this #mtpcon London talk, Google’s...
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