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How Calm Technology Can Help Us Be More Human by Amber Case
As demonstrated with her TED talk we are all cyborgs now Amber Case has a pretty unique perspective on how technology impacts people’s’ lives. With clients, Amber regularly has to reign in their ideas...
View ArticleProduct Development When you Don’t Have the Right Technology Expertise
A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. My first thought was that it was highly...
View ArticleDaniel Harvey – User Research When Your Customers are not Your Users
The trash heap of history is littered with the corpses of unicorns. Most companies talk a good game of customer centricity and design, but aren’t doing the hard part: user research. The Cult of the...
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Product Design in the Era of the Algorithm by Josh Clark
Machine learning has taken over huge parts of our world, from diagnosis of medical conditions to legal queries to beating human players in Go. How does this affect how we design, build, and manage...
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A Roadmap Doesn’t Have to Lead to Broken Promises
Gain Valuable Feedback Without Overpromising We’d spent weeks perfecting the roadmap presentation for our annual customer conference. We thought it was pretty compelling. Every detail was worked out,...
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How to Avoid Costly Surprises in Connected Product Design
When designing connected hardware products, there are many ways in which a project can go sideways and end up way over budget before the product is completed or in a manufacturable state. We’ve seen...
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The Product Agent: Managing Ideas on a Product Team
My journey to product management was not what you might expect, but then again, maybe you would. I studied accounting and computers in high school. At 19 I got a job as a computer technician and by 21...
View ArticleProduct Design: Let’s get Emotional
Having spoken at conferences twice this year on the subject of design and emotion, I was spurred into writing this post by the number of people who gave me positive feedback. Why is Designing for...
View ArticleSitcoms and the Secret to Building “Good Enough” B2B Products
I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. One of the shows I watched was a sitcom. I didn’t find it great (in fact I don’t...
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A day in the Life of Joe Leech, Product Consultant
Joe Leech is an expert in product design strategy, UX and applying psychology in design. He’s recently written a book, “Psychology for Designers,” in which he focuses on recognising and using...
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User Experience: 5 Tips for Designing Products to Appeal to Millennials
You may have a great idea and polished advertising to go with it, but, for some reason, millennials don’t seem to click with your product. Do you ever wonder why? What can you do about it? Millennials...
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How do you Build a Million-Dollar Product?
I am a product manager. I’ve been one for over a decade, and I absolutely love it! Building new products, and building them from scratch gives me a huge boost! Interestingly a few of these products...
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Design Trends – 2018 Will be the Year of the Human
Every year, the UX design team at Red Badger discusses upcoming trends, and this year we’re taking the opportunity to share our views with Mind The Product readers. 1. Inclusive and Ethical Design...
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Optimize for an Experience not a Platform
The pace at which new platforms are introduced is increasing rapidly. This means that our customers are always looking for the next opportunity to get their hands on new technology and use it in...
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How to Apply a Design Sprint to Voice-Based Products
At the outset of 2018, there are already over 50 million voice-based devices shipped, up from 1.7 million in 2015 (see footnote). Consumer adoption of voice-based products has grown to the point where...
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The Fundamentals of Building Better Data Products
Data is the world’s most valuable resource, according to The Economist, and the companies that primarily deal in data – Google, Amazon, Facebook and the like – are among the most valuable in the...
View ArticleTobacco, Drugs, Clickbait: Are Designers Dealing in Digital Addiction?
A Rude Awakening There is a change coming. A movement in motion, and like the majority of technological disruptions the earliest adopters are greasing the gears in the silicon communities. You won’t...
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More Than Great Products: A Journey to Product/Market Fit
Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Well, not quite… For years I’ve helped my clients...
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How can you Respond to the Rise of the Privacy-Conscious Consumer?
When Elon Musk hopped on the #deleteFacebook bandwagon, it became clear that, in light of Facebook’s issues with Cambridge Analytica, public perception of internet privacy is changing. As a researcher...
View ArticleUsing Habit-Forming Technology for Good by Nir Eyal
Summary: In this ProductTank NYC talk, behavioral designer Nir Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various...
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