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The Importance of Passionate Stories to Product Design
There’s tight focus on finding and addressing customer pain points in product development. I believe there needs to be similar focus on their passion points. By passion points, I mean moments of...
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Hands-on prototyping: a walk-through guide
As a product manager I’m sure you will have found that prototypes can be hugely useful for visualising requirements and revealing hidden risks. Lengthy, 50-page requirements are not reliable ways of...
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Product/market fit in complex markets: an experience from cleantech
Getting to product/market fit is “the only thing that matters” to start-ups, according to Netscape co-founder and venture capitalist Marc Andreessen. The principle is that a product should “fit” the...
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A balancing act: product vision and customer expectation
There are few relationships as deep and passionate as that between a start-up founder and their product. Your product will dominate your thoughts all day and even through the night from time to time....
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Using Grounded Theory to prioritise product features
One of the most important responsibilities of a product manager is planning the order of features that the dev team should work on. This need to prioritise comes from a very basic constraint – a lack...
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Testing and revising contact forms to improve conversion rates – a case study
Have you ever spent months testing and optimising a site and still found yourself falling short of targets? Or ever felt that your site satisfied CRO best practice and been unsure how to get the...
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Product launch: a gated approach to customer testing
When you launch a product, you rarely ever run just a single customer test of the capabilities and features – it tends to be a series of tests that follow each other (much like Stage-Gate for the...
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Tactics for Redesigning and Relaunching Legacy Products
In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. ICv2 is a...
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Fintech and Shotguns
In this talk from ProductTank London, Scott Eblen (previously Chief Product Officer at Nutmeg) shares some key lessons about product development in Fintech, and uses an interesting analogy to reframe...
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The biggest challenge for product managers?
A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. I’m sincerely grateful to...
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Handling requests for new features in a successful product
If you have a successful product and your users ask for new features that really make sense, then you’re in an enviable position. However, the way in which you choose handle these requests can play a...
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Virtual reality and your product development process
After years of false starts and incremental improvements, 2016 is the year where virtual reality (VR) has finally arrived. Thanks to a combination of advancements in hardware and software, an...
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The Unplayable Piano: How Frustration Makes Us Creative
Behavioural Economist and Financial Times columnist Tim Harford gave us a fascinating presentation on why frustration makes us creative, and why we should sometimes embrace the messiness around us at...
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Level Up Your Product Game Using Empathy
Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products,...
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Lean experiments: Tristan Kromer on better product process
I spoke to Lean Startup coach Tristan Kromer at Lean Startup Week earlier this month, where he presented a workshop about a “lean experiments toolbox”. Lean Startup Week is a conference for teams and...
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Designing Invisible Products
As we created our AI assistants – Amy & Andrew – to help people book meetings painlessly, we encountered quite a few product design challenges which were, quite frankly, completely novel. When...
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How to turn a story point factory into a customer-centric team?
The one spontaneous ovation at this year’s London MTPCon was when Drift CEO David Cancel muttered “I hate agile” as an aside while he was on stage. Agile, a revolutionary idea 10 years ago, has clearly...
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Building High-Growth Products Using Jobs-To-Be-Done
I have been practicing jobs-to-be-done (aka jobs theory) for over a decade with the world’s leading companies, leading to me being the Founder & CEO of thrv.com. In this talk, I explain how product...
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Making My Underwear an accessible product
This is a story about My Underwear. Not my underwear — but “My Underwear” — the mobile game for children from my old game studio. More importantly, it’s about the hard work of building accessible...
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Oprah versus Spock: Advice from Dan Olsen and The Lean Product Playbook
“Product/Market Fit” is a concept that every start-up founder knows is important, but many have trouble achieving or even defining. In The Lean Product Playbook, author Dan Olsen details a six-step...
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