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The Importance of Listening to Your Customers by David Cancel
Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to...
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Challenges and Approaches to Building Products In Complex Ecosystem
Creating innovative products in complex industries such as healthcare presents unique challenges. For instance the definition of a minimum viable product in such a context is different: you cannot...
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Crafting Products That Engage by Donna Lichaw
Donna Lichaw is a film school graduate turned product specialist, and she has used her experience in film to develop and advocate a “story first” approach that she now writes about, speaks about and...
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Decision-Making And Desirable Products
David Hawdale is an Experience Architect with a background in experimental psychology and cognitive science. At ProductTank London, David unpacked the science of decision making and suggests that...
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From Customer Interview to Business Breakthrough
In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its...
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Overhaul of the internal apps at Tesco
My product is store stock management. I product-manage multiple apps which allow store workers at retail giant Tesco to manage stock and provide an excellent customer service. Tesco store apps include...
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The Future of Talking to Technology
Christoph Auer-Welsbach, Partner Innovation Leader at IBM Watson, introduces us to Watson. ‘Talking with Technology’ is an engaging and thought-provoking talk about how Artificial Intelligence is...
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Value Poker in the Dragons’ Den
Technical and product teams can spend a lot of time estimating the effort involved in a proposed piece of work. But how many of us even bother to write a value on a piece of work? Over time I’ve become...
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Changing Lanes – Becoming a Platform Product Manager
I’m a product manager for a content management system that runs some of the most-visited websites in the world. Our team reports to the CTO, and we sit within the engineering arm of the organization....
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Top 10 Product Talks of 2016
Mind the Product and ProductTank were founded on the importance of sharing stories between product managers in order to further our craft, so we love recording those talks and sharing our speakers’...
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Design Thinking – From Idea to Product
Davide Scalzo, previously Product Director at Yplan, encourages us to use Design Thinking to re-think how we carry an idea from concept, through the development process to launch. By focusing on user...
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Become a Better Product Manager in Just One Weekend
It’s a new year and time to think about how to achieve all those crazy new years resolutions we’ve set ourselves. We can’t help with a healthier lifestyle but we can help you level up your product...
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Why Your Product Must Stand for Something
Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people...
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Internationalisation and Localisation
TUI’s small team in London, have designed and built mobile apps which are used by millions of people around the world. SiQing Lin shares how they’ve achieved success at such scale. Build centrally,...
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How Designers & Developers Can Work Better Together
Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web...
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Let’s Stop Talking About Human Error: It’s Your Product
What if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork. Let’s approach this slowly, starting with Emma. It’s pay day in the small firm and...
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The Stigma of a Perfect Product
Has anyone ever really created the perfect piece of software? I’d venture that the answer is a resounding “No!” Every product has its flaws, whether in user experience, feature set, bugs, or technical...
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Finding Inspiration for Customer Journey Mapping
Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways...
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How Guerrilla Research Can Improve Your Product
Guerrilla feedback can be invaluable for the success of your product. Monal Choksi explains what guerrilla research is, what it isn’t, why it’s useful, and how to fit it alongside your other user...
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Psychology for Designers – Thinking Fast and Thinking Slow
Joe Leech is a UX consultant and author of the book Psychology for Designers, and he splits his time between doing huge amounts of research, advising companies on design strategy, and rolling his...
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